Today was the 5th Sunday of our new initiative, The Well. By most accounts, week 5 was as good, as meaningful, as edifying, etc. as any of the previous weeks. Cliff Cline and the musicians were, once again, fantastic. The children are returning from [Quench] energized and joyful. People are lingering afterwards for coffee and fellowship. I’m grateful also for the hugely positive feedback I received regarding my message (will upload shortly for this post).
And yet, in spite of our best efforts, the numbers were down considerably today. Launch Sunday met attendance expectations at 100+. Subsequent Sundays were down from that, but not by much. Today we might have had less than half the attendance of our launch. Now, anyone who knows me knows that I’m not all about ‘the numbers.’ I’m looking for new faces, I’m looking for faces I haven’t seen in a while, and I’m looking for those new faces to have repeat visits. I’m looking for feedback that would indicate that we’re making a difference in people’s lives—some indication that people are moving more closely toward Jesus because of their experience with us. By those measurements, I think The Well is off to a good start. But, that’s just my opinion…if you have attended The Well, I’d love to have your impressions recorded in the comments section of this post.
Why am I fussing about attendance numbers? The reason is simple: If we are meaningfully impacting lives with this initiative, I think it would be God-glorifying to multiply that effect. One transformed life is enough to charge me up, but what if we can help transform two lives? Or ten lives? Or fifty lives? Or a hundred lives?
At the end of the day, I recognize that transformation is ultimately up to the Lord (1Cor. 3:5-7), but I want to be sure that we’ve done all we can do, that is, all that God requires of us. There is one area which I think we can improve upon at The Well; it’s in the area of promotion. Very few people outside of St. Giles Kingsway have heard of The Well. That’s partly a function of being a 5 week-old ministry, but I think it’s also partly a function of us (those who attend The Well) not being as persistent as we could be with inviting friends, family, neighbours, etc.
This morning I learned an 11 year-old girl had brought a friend with her to The Well for the first time…I love that! For kids, it is so natural to want to share positive experiences with friends. I’m inspired by that 11 year-old.
In the coming weeks, we’re going to be rolling out a more comprehensive plan for promoting The Well. In addition to advertising in the local paper, we’ll be thinking about an effective door-to-door flyer drop-off strategy. Cliff and I are looking to put together a promotional video to upload to our respective blogs, to YouTube, to our website, and to our facebook group. We’re also looking to implement an invitation incentive program. Yes, we’re pretty serious about getting the word out!
But, after saying all of that, I still maintain that the best approach to promoting The Well is to prayerfully approach people close to you and to invite them to join you one Sunday. That is indisputably the best strategy.
What’s our motivation? Jesus has transformed our life. His grace has satisfied our soul. We want that for our friends, our classmates, our colleagues, and our family members. We think The Well is a great place to introduce Jesus to those we regularly connect with. So, if you’ve attended The Well, can I encourage you to prayerfully consider inviting someone to be your guest? Are you willing to help us get the word out?